Turning an overlooked category into something worth talking about.

What was happening?

Replace this section with the client’s real previous situation, business context and constraints.

The brief wasn’t the problem.

Explain what Blue Pot discovered underneath the original request and why solving the deeper problem mattered.

What we changed.

Explain the strategic thinking, choices, experiments and process used to move from problem to solution.

[Big Creative Idea]

Explain the central concept simply enough that a reader can understand why it was distinctive and relevant.

What came out.

Use this area for real identity, campaign, content, digital, photography, film, social or physical applications.

Did it work?